Acceptable Use Policy

1. Purpose

SteadyFlow App LLC ("SteadyFlow," "we," "us," or "our") provides software tools and a white-labeled Go High Level workspace to licensed insurance agents. Because outbound SMS, voice, and email sent through that workspace touch consumer phones and inboxes, every account is subject to the Telephone Consumer Protection Act (TCPA), state telemarketing rules, the CTIA Messaging Principles and Best Practices, and registration requirements imposed by The Campaign Registry (TCR) and connected wireless carriers. This Acceptable Use Policy ("AUP") sets the minimum conduct required of every agent using SteadyFlow so that we — and the carriers whose products you market — can keep providing service without sanction or platform-wide reputational damage.

This AUP is incorporated by reference into the Terms of Service. Violations are grounds for suspension or termination under the Terms.

2. Required Conduct

As a SteadyFlow user, you must:

• Send SMS, MMS, or voice communications only to recipients who have provided prior express written consent as defined under the TCPA, with consent records retained as required by 47 C.F.R. § 64.1200 and applicable state law
• Honor opt-out requests immediately. Recognized stop keywords include STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Once a recipient opts out, you may not message them again on any campaign without obtaining fresh, separate consent
• Identify yourself in every initial outreach message — your name (or DBA), the carrier or product line you represent, and clear opt-out instructions (e.g. "Reply STOP to opt out")
• Comply with state-specific Do-Not-Call and time-of-day restrictions. Default outreach window is 8:00 a.m. to 9:00 p.m. in the recipient's local time, and certain states (e.g. Florida, Oklahoma, Washington) impose narrower windows or registration requirements you are responsible for following
• Comply with NAIC model advertising regulations and your state insurance department's consumer-outreach rules, including license disclosures and prohibitions on guaranteed-acceptance language
• Maintain documentation of consent for at least four years and produce it on request

3. Prohibited Conduct

You may not, directly or indirectly:

• Use purchased, rented, or third-party lead lists to seed SMS or voice campaigns without obtaining independent, documented re-consent from each individual
• Send unsolicited commercial messages, spam, chain messages, or promotional content unrelated to the recipient's expressed interest
• Use scraped, harvested, or automatically-collected contact data, including phone numbers obtained from public directories, social media, or data brokers without verifiable opt-in
• Misrepresent your identity, license status, carrier appointment, or affiliation, including by implying that you are an employee or agent of a carrier with which you do not have an active appointment
• Send content that violates TCR or CTIA carrier rules, including SHAFT-C content (sex, hate, alcohol, firearms, tobacco, cannabis/CBD, gambling), even when contextually adjacent (e.g. "final expense after a hunting accident" framed around firearms)
• Attempt to bypass opt-out handling — including but not limited to re-adding opted-out contacts to campaigns under a different list name, rotating phone numbers to evade STOP enforcement, or routing the same recipient through multiple sub-accounts
• Use the platform for non-insurance solicitations (lending, MLM recruiting, debt relief, sweepstakes, political messaging, charity fundraising) — these create cross-vertical contamination of the carrier brand and are categorically prohibited
• Send content that contains malware links, phishing, deceptive URLs, or short links that mask their true destination
• Use AI-generated voice deepfakes or pre-recorded calls in violation of the TCPA's artificial-voice rules

4. Compliance Verification

SteadyFlow may, at any time and without prior notice, request that you produce written consent records, opt-in screenshots, lead-source documentation, or any other evidence relevant to your messaging activity. You agree to provide such records within five (5) business days of a request.

SteadyFlow may also audit messaging activity inside the GHL workspace tied to your account, including sample messages, opt-out rates, complaint rates, and carrier feedback signals (e.g. error code 30007 deliverability flags). Audits may be triggered by complaints, carrier alerts, or routine review.

5. Enforcement

SteadyFlow handles violations on a graduated basis:

• First violation (minor): written warning by email and an immediate review of the offending content, contact list, or workflow. Continued use may be conditioned on remediation steps.
• Repeat or material violation: account suspension or termination, with no refund of subscription fees. The associated GHL sub-account is suspended immediately and queued for deletion per the standard sub-account lifecycle.
• Severe violation: immediate termination without notice. Examples include SHAFT-C content, scraped lists, opt-out evasion, identity misrepresentation, or any conduct that exposes the carrier brand or other agents on the platform to enforcement action.

SteadyFlow may take any action it deems necessary to protect platform compliance, including immediate suspension of texting capability for any agent generating excessive consumer complaints, opt-outs, carrier flags, or A2P brand-reputation harm. We are not required to wait for a formal carrier sanction before acting. Suspension triggered by policy violation is non-refundable.

6. Reporting Violations

If you believe another SteadyFlow agent is violating this AUP — for example, you have received unwanted messages traceable to the platform, or you have observed misuse of a carrier brand — report it to us at compliance@steadyflowapp.com. Provide as much detail as you can, including timestamps, message content, and any carrier short codes or sender numbers involved. Reports are reviewed promptly and treated confidentially to the extent practical.

7. Changes to This Policy

We may update this AUP from time to time as carrier rules, TCR registration requirements, or applicable law change. Material changes will be communicated to agents by email at least 14 days before they take effect. Continued use of the platform after changes take effect constitutes acceptance of the updated policy.